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The two Lions clubs running this event use the profits from this to benefit local people in need. We've heard that some of the local community who have attended the event for many years thought it was a commercial event. We can assure you that the profits raised go to the two Lions clubs Charity funds to be spent locally helping local people in need. We only hold back the money needed to put on the event next year.
If you're interested in joining the lions, you can have a say how the money is spent. Just talk to a steward.